Small Business Case Studies

  1. Ms. T's Tutoring home page

    Small Business

    Ms. T's Tutoring

    Ms. T's Tutoring is my sister's one-woman tutoring business for four-to-eight-year-olds learning to read and do math. She needed a simple site parents could trust, priced and scoped as an MVP she could grow into.

    Primary Achievements

    • Give parents one trustworthy place to read reviews, see pricing, and book a free trial
    • Ship a phase-one MVP fast, with room to add booking and a review CMS later
    • Prove out a Penpot-tokens-to-code design pipeline on a real client project
  2. The Set-Rite Plumbing home page: the logo and a Schedule Appointment button over a photo of water running from a faucet, with the tagline "Quality personal service, and a name you can trust."

    Small Business

    Set-Rite Plumbing

    Set-Rite Plumbing is a Owner-Operated business that focuses on quality personal service. They believe you shouldn't pay extra for quality and personal touch.

    Primary Achievements

    • Provide a way for potential customers to schedule appointments for Plumbing Services
    • Customers can call the Owner directly
    • Easy-to-manage content experience
  3. Infuzed promotional photo: an iced cola with a lime wedge beside a stack of chocolate-chip cookies and raspberries, with the "Infuzed soda bar & sweets" logo on the whitewashed wood behind

    Small Business

    Infuzed Soda Bar & Sweets

    Infuzed is a Small Business that needed help fixing some bugs related to their complicated WordPress site-builder plugin. They did well from online-ordering and their links weren't working, they needed updated images, and other maintenance.

    Primary Achievements

    • Updated the "Order Now" buttons so they'd work
    • Learned an existing WordPress Site builder to modify content
    • Helped to update product assets for the cookies on the site
  4. The WooCommerce Product data panel for a variable product, showing 50 size-and-color variations—Small Black, Small Blue, Small Brown and so on—each as a numbered row of dropdowns

    Small Business

    SiMiyah Fashion

    Kayann wanted an e-commerce site that was easy to manage and made handling orders and inventory easy. Whatever the solution, she needed it to be mobile-compatible because she's often on the go.

    Primary Achievements

    • WordPress and WooCommerce are an excellent choice for an MVP e-commerce website.
    • Digital catalogue where customers can view all of Kayann's Inventory.
    • Site management is mobile compatible empowering Kayann when she's on the go.
  5. The Ultimate Doorstop home page: a hero photo of the black spring-loaded stop holding a glass commercial door open, then a Reduce Door Tuning section and a Prevent Damage section with more door photos

    Small Business

    Ultimate Doorstop Landing Page

    The Ultimate Doorstop was created by a veteran welder to solve the problem of broken doors and hinges.

    Primary Achievements

    • Create a landing page where potential buyers can view information about a product
    • Provide a mechanism for potential buyers to pre-order the product
    • Allow users to contact a real person if they have questions
  6. The Spirit Training Classes and Events page: Live Workshops and Online Classes columns of cards with date, location, price and Sign up buttons, beside Free Stuff, Development Group and Consultation sidebar panels

    Small Business

    Jude Starks Website Re-Design

    Jude Stark is an educator that specializes in hypnosis, mediumship training, and a variety of other things. She had an existing dysfunctional WordPress site, that she wanted re-built from scratch.

    Primary Achievements

    • Easy-to-use mailing list where users can sign up
    • The ability to book an appointment to attend a training
    • Create classes and courses that she can sell on her platform